The Reel Insights blog
Unleashing Pro Potential: A blog for artists on the path to success
EPKs 101: What every artist needs in their electronic press kit
An electronic press kit (EPK) is one shareable page that gets you booked. Here’s exactly what to include — bios, music, photos, videos, press, show dates, and contacts — plus a live band EPK example.
Sam Hulick 
How to Follow Up With a Music Supervisor (Without Guessing)
You sent the reel and heard nothing. Before you fall back on "wait two weeks and bump," here's how to read the way a supervisor actually listened and turn your follow-up from a guess into a read.
Sam Hulick 
Best Music Delivery Platform for Film Composers in 2026
Music delivery for composers is two jobs: letting the client listen, and handing off the files. Compare ReelCrafter, DISCO, and generic file sharing — plus the tools (DistroKid, SoundCloud, Musicbed, Samply) that keep showing up in search results but solve different problems.
Sam Hulick 
10 conferences where composers can network in 2026 [in-person + hybrid]
A great music conference is the perfect place to connect with other musicians and composers to nerd out about your favorite subjects and hot topics in the field. It’s also the best place to network with other creatives, particularly the ones who are looking to hire talent like you.
Sara Pocius 
Best Portfolio Websites and Pitching Platforms for Composers in 2026
Portfolio websites help composers get discovered. Pitching platforms help composers get hired. Here's how five major options compare in 2026 — Squarespace, Wix, Bandzoogle, Scorefolio, and ReelCrafter.
Sara Pocius 
Balancing Creativity and Business: 3 Essential Tips for Creative Pros
Take your creative freelance career to the next level with our guide on balancing artistry and business. Discover essential tips to keep your passion alive, manage your time effectively, and showcase your best work to the world.
Sara Pocius 
Building An Impressive Demo Reel: Tips for Composers from Alex Pfeffer
In this post, we explore Alex Pfeffer’s tips from his video, “Transform Your Music Demo Reel into a Client Magnet.” Learn why ReelCrafter is essential, how to tailor your reel to your audience, and design tips to make your presentation shine.
Team ReelCrafter 
Personal branding for freelancers: How to elevate your art (and your freelance
Stand out as a freelance artist with our guide on personal branding. Dive into the importance of a strong personal brand for your freelance business in music, film, and other creative fields, and learn how to craft a brand that resonates with your artistic passion.
Sara Pocius 
Building a killer music demo reel — Part 2: Sequencing
Unlock the secrets to a standout music demo reel! Learn the art of choosing an engaging opening track, mastering seamless sequencing, and perfecting your musical storytelling. A must-read for composers and musicians ready to make an impact and leave their audience wanting more!
Sam Hulick 
Mike Rubino and Mike Rosen | Reel Stories with ReelCrafter
In this Reel Stories episode, Sam Hulick interviews composer Mike Rubino and industry veteran Mike Rosen. They discuss the benefits of a composer-manager relationship and the value of a curated demo reel (with tips!)
Team ReelCrafter 
5 ways ReelCrafter is better than SoundCloud for private audio demo reels
SoundCloud is built for public discovery and fans. But when you’re sending a private demo reel to a director or music supervisor, you want a branded page, control over who can download what, and a way to tell who actually listened. Here’s how ReelCrafter and SoundCloud compare for private pitching in 2026, including where SoundCloud…
Sam Hulick 
Stuti Mandala | Reel Stories with ReelCrafter
Join ReelCrafter co-founder Sam Hulick and L.A. singer/actor Stuti Mandala as they discuss how Stuti uses ReelCrafter to create audio-visual demos for casting directors and booking agents. Learn how the flexible reel builder integrates with press kits and provides playlist analytics for tracking track performance.
Team ReelCrafter 













