Answers to frequently asked questions

How it works

Why choose ReelCrafter over other platforms, like SoundCloud?

In addition to the professional, distraction-free listening experience, you’ll get access to a variety of listening metrics. Know exactly when and if your reels are opened and get incredibly detailed insights on our Pro plan.

Plus, once your audio library is uploaded into the app, you’ll have the ability to create and send reels from any computer that has Internet access. That means you can send a last minute pitch from 36,000 feet in the air, or from your laptop when you’re miles away from your studio.

What is a ReelCrafter “private demo reel?”

Our reels are essentially custom webpages you generate within the ReelCrafter app. These webpages are built with your audio tracks (full length or snippets) and/or embedded videos, branding imagery, and contact/bio information.

Each reel is accessed using a custom URL that can be sent privately to an individual with optional password protection, or posted on a public forum.

See an example reel here »

ReelCrafter Review by Mason Lieberman, Music Supervisor
“As someone who parses through a massive number of reels, it makes my life so much easier.”
Mason Lieberman, Music Supervisor
Tencent America

What are “share links?”

For each reel you can create multiple “share links” with their own unique URL. This allows you send the same reel to multiple contacts while tracking opens and listening activity for each URL on your dashboard.

How do people find my reels?

Unlike other popular online platforms, ReelCrafter does not center around social discovery. Although you can share your reels on social networks, or embed playlists on your website, ReelCrafter was primarily built as a pitching and collaborating tool for audio professionals.

Reels are individualized and provide a distraction-free listening experience for each recipient. There’s nothing to take a listener away from your work—no followers, comments or artist searches.

Does ReelCrafter replace my website?

ReelCrafter was created to provide a quick way to build and share audio reels online. Reels can be used for pitching, collaborating, embedding on your website or simply sharing with friends. But, since there are no rules, you can use ReelCrafter however works best for you.

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Can I use ReelCrafter to backup my audio files?

Although your audio and image files must be stored within the online app in order to use ReelCrafter, it is not an archive service. We strongly suggest you keep copies of your original files on your personal computer and also a backup on a dedicated drive or backup service.

Will ReelCrafter work with my computer?

The ReelCrafter app requires a modern browser such as the latest version of Chrome, Firefox, or Safari 11 or newer. It will work on both Mac and PC computers. Shared reel URLs can be accessed on virtually every browser, tablet or smartphone.

Where is my data stored?

ReelCrafter benefits from the speed, security, and stability of a large global network. But even with all this security, we can’t be responsible if aliens take down the Internet. Please keep backup copies of your original files.

Does ReelCrafter automate DMCA takedowns?

ReelCrafter understands that audio professionals often have rights to showcase content they’ve created, even if their clients own the actual copyright. Because of this, we don’t automatically block copyrighted content like many other platforms do.

But it is against our Terms of Use to post content that violates copyright law and we will fully investigate and respond accordingly to any DMCA takedown requests we receive.

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Nathan Lanier ReelCrafter testimonial
“With the tracking system I know if the track has been listened to, what parts they heard,  and when.”
Nathan Lanier, Composer
Home Before Dark, High Strung: Free Dance, Halo 4: Forward Unto Dawn


Can I try ReelCrafter before I pay for it?

Absolutely! ReelCrafter’s free trial lets you upload unlimited tracks to craft a professional reel and showcase your work. Our trial includes all the Pro plan features so you can check out everything ReelCrafter has to offer.

How long are your contracts?

ReelCrafter plans are monthly—it’s simple to start (or stop) your service at any time. Or you can choose an annual plan at a discounted rate.

When will I be billed?

After your free trial we’ll ask you to choose your preferred plan and fill in your billing information. That will be the start of your billing cycle. You’ll be billed on that day every month, or one year from that date if you choose a discounted annual plan.

How do I pay for ReelCrafter?

You can purchase a ReelCrafter subscription with your Visa, MasterCard, Discover or American Express credit or debit card. Your transaction will be processed securely via Stripe.

Can I change my plan?

When on a monthly plan, you can upgrade or downgrade your plan at any time. If you’re downgrading you may be required to remove some reels or share links before making the shift.

Annual plans can be be upgraded from Basic to Pro at any time and you will be charged the difference. Downgrades can be requested upon annual renewal.

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“I can’t imagine sending a reel with anything else!”
Megan Cavallari, Composer/Songwriter
Sno Babies, Life After Tomorrow, Barbie as The Island Princess

Professional multimedia demo reels with real-time tracking.

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No credit card required to send your first reel.